Hummer, Porsche, and Audi all had luxury EV ads. Then came 2020 and suddenly it wasn’t a one-off moment anymore. That’s when Budweiser-perhaps one of the most iconic Super Bowl brands-aired its “wind never felt better” ad showcasing a Dalmatian, its ears flapping in the wind, to highlight that the company was now using wind power to help brew its beer. (Along the way, she also acts flummoxed by the concept of wind turbines, though those don’t really have much to do with electric drive-trains.) And in a 2017 spot for Kia, Melissa McCarthy repeatedly gets injured trying to save whales and the polar ice caps, eventually coming to the conclusion that if she wants to be “an eco-warrior,” her better option is to buy a Kia Niro hybrid.īut, says Suter, the moment when people really started taking notice of this emerging advertising trend towards sustainability, was in 2019. A few memorable early ones include one of the first Super Bowl electric car ads in 2014 by Smart car, followed by a 2015 ad in which Katie Couric appears confused by how a BMW-made electric car could possibly work.
The number of green ads aired during the Super Bowl has grown slowly but surely since the early 2000s, the majority (at least 28 out of 43) of which are by car companies, according to a review of this year’s ads and archives at and AdAge.
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